The HBC Consumer Goods, F&B and Retailing Chapters, led by Mr. Ilias Assimakopoulos, are dedicated to advancing the presence and success of Greek consumer goods and retail businesses in the UAE. These chapters serve as a hub for Greek manufacturers, distributors, and retailers looking to tap into the vibrant and diverse UAE market. By organizing trade shows, product showcases, and retail networking events, the chapters aim to create platforms where Greek products can be introduced to local buyers, distributors, and consumers. Additionally, the chapters provide valuable market insights, regulatory guidance, and strategic advice to help Greek businesses navigate the competitive landscape of the UAE retail sector. Through these efforts, the HBC Consumer Goods, F&B and Retailing Chapters seek to enhance the visibility, reach, and sales of Greek consumer products in the UAE, fostering strong commercial ties and mutual growth.