The HBC Consumer, Retail and F&B Chapter, led by Ilias Assimakopoulos, is dedicated to strengthening the presence, competitiveness, and long-term success of Greek brands and businesses in the UAE market. Serving as a strategic platform for Greek manufacturers, exporters, distributors, and retailers, the chapter facilitates market access, business development, and industry collaboration across the consumer goods, F&B, and retail sectors. Through trade events, networking gatherings, and thematic knowledge-sharing initiatives, the chapter connects Greek professionals and companies operating in the UAE with key stakeholders, including retailers, distributors and hospitality operators. The chapter also provides members with valuable market intelligence, regulatory insights, and practical guidance to navigate the evolving UAE business landscape. By fostering commercial partnerships and supporting market expansion, the chapter contributes to increasing the visibility and commercial success of Greek business and brands while strengthening economic ties between Greece and the UAE.